Yay, the Apple watch is here. Now we can tell what time it is without looking at the phone, which is typically in our hands, six inches from our Apple Watch. If you want to be excited, go for it. Never let it be said that IT Life would tell you how to think (well, we might, but we don't expect you to listen). But for me, the Apple Watch is, at best, a really expensive fitness band and, at worst, a really ugly and expensive watch you have to replace every two years to keep getting the benefit out of it.
If you need to pay hundreds of dollars for a fitness band that also tells you that you've got a text, go for it. But honestly, isn't Apple better than this?
Apple basically made the personal computer. They remade the way we listen to music. They remade the way we access the world through a handheld computer. And now, the best they can do is charge us an arm and a leg for a watch with a screen too tiny to do anything except use fitness apps and get text alerts. This certainly isn't going to change the way we look at time, or watches, or even smartphones. It is a cute accessory with the price tag of a game-changing lifestyle addition.
Apple is the richest company in the world, turning in the biggest profits we've seen in its history. Apple has more than $155 billion in cash reserves. It could invest its cash in a Christmas Club and pay its employees without ever having to sell a single thing ever again.
With great cash comes great responsibility. Where is the big idea? Where is the game changer? When will they tap into the war chest and come up with something actually worthy of their legacy? We've got 10 ideas for them that might be a little more worthy (or at least more interesting) than the Apple Watch.
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